STRATEGY, OPERATIONS & GO-TO-MARKET ADVISOR

Somebody has to make it happen. Hi, I’m Anna.

Somebody has to make it happen. Hi, I’m Anna.

Somebody has to make it happen.
Hi, I'm Anna.

I help founders and leadership teams figure out what's not working, fix what's holding them back, and build what's missing. From strategy to hands-on execution, I'm there to do the work, not just give advice.

I help founders and leadership teams figure out what's not working, fix what's holding them back, and build what's missing. From strategy to hands-on execution, I'm there to do the work, not just give advice.

Let’s talk

See how I can help

Anna Kožuch in an orange suit, smiling, with a laptop

Strategy

Operations

GTM

Marketing

Sales

Employer Branding

Community

People Ops

Events

Brand

THE PROBLEM

Sound familiar?

Sound familiar?

Sound familiar?

You might not need more people. You might just need someone who’s seen this before.

Your marketing team is always busy. The results don’t reflect it.

Your marketing team is always busy. The results don’t reflect it.

Sales still runs through you, and you’re tired of pushing alone.

Sales still runs through you, and you’re tired of pushing alone.

You've launched, grown or restructured, and nobody owns the business side of things.

You’re hiring, and nobody knows who you are as an employer.

Your company has grown. Your brand still looks like version one.

Your company has grown. Your brand still looks like version one.

You have an idea, some money and zero structure.

You have an idea, some money and zero structure.

WHY ME

Specialists see their part.
I see how the
parts fit together.

Specialists see their part.
I see how the
parts fit together.

Specialists see their part.
I see how the parts fit together.

WORKED WITH & FOR

Make

Deepnote

ELC

Porsche

adidas

Plane

BottleCap AI

Notino

12 years

12 years

across business functions

15 years

15 years

of building communities, online and off

7 years

7 years

in technology startups

HOW I HELP

Pick your starting point

Pick your starting point

Pick your starting point

Every project starts with finding out what’s really going on.

Every project starts with finding out what’s really going on.

WHAT DO YOU NEED RIGHT NOW? 👇

NOT SURE WHAT’S WRONG?

Diagnose

I look at your company from the inside, talk to the people who know where it hurts, and tell you honestly what’s broken and what to fix first.

YOU GET

A written report: what’s broken, ranked by business impact and urgency. If you want my help fixing it, we scope that separately.

TIME

A few days to 2 weeks, depending on scope. Team interviews included.

NOT SURE WHAT’S WRONG?

Diagnose

I look at your company from the inside, talk to the people who know where it hurts, and tell you honestly what’s broken and what to fix first.

YOU GET

A written report: what’s broken, ranked by business impact and urgency. If you want my help fixing it, we scope that separately.

TIME

A few days to 2 weeks, depending on scope. Team interviews included.

SOMETHING ISN’T WORKING?

Fix

For teams putting in the work without seeing the results. I find where things get stuck, fix the process, and help everyone move in the same direction.

YOU GET

By the end of week one, you'll know what's really holding things back. Then you get a reset plan your team commits to, and regular check-ins, so you always know what’s moving and what isn’t.

TIME

4–8 weeks alongside your team, scoped on our first call

STARTING FROM ZERO?

Build

For new companies, products and teams that need the foundations right before they grow.

YOU GET

The foundations your business needs most, built properly and ready for your team to use. We'll prioritize what matters, rather than trying to build everything at once.

TIME

A hands-on 4–6-week sprint with a clear finish line

STARTING FROM ZERO?

Build

For new companies, products and teams that need the foundations right before they grow.

YOU GET

The foundations your business needs most, built properly and ready for your team to use. We'll prioritize what matters, rather than trying to build everything at once.

TIME

A hands-on 4–6-week sprint with a clear finish line

Not sure which one? Or looking for something different?

That’s what the first call is for.

Let’s talk

PROOF

Proof

Proof

Proof

01 · FIX

Turning around a stalled sales campaign

The team was putting in the work, but sales progress had slowed. We identified what was holding things back, adjusted the strategy and focused the team's efforts on the actions most likely to make an immediate difference.

Result: Sales target attainment increased from 50% to 68% over the following three weeks. The engagement is ongoing.

02 · BUILD

Brand and sales process from zero

B2B tech startup, strong engineering team, but no defined brand or repeatable sales process. I built both and coached the sales team through the pitch.

Result: A full brand, 10+ client-facing sales materials and a sales team ready to pitch, all in 1 month.

03 · SCALE

From community to sustainable business

I joined Engineering Leaders Community when it had 200 members. I helped build its positioning, brand, growth strategy and business model, eventually leading it as CEO.

Result: 2,200 members in under 2 years, 35+ events, two sold-out conferences, profitable business model built around partnerships, and partners such as Microsoft and Barclays.

“

What Anna does best is make strategy look effortless. People saw the community and conferences she built, but few saw the go-to-market thinking behind them. She understood the audience so well that people came asking for the product themselves.


She has sharp instincts, incredibly high standards, and she's genuinely fun to work with.

What Anna does best is make strategy look effortless. People saw the community and conferences she built, but few saw the go-to-market thinking behind them. She understood the audience so well that people came asking for the product themselves.


She has sharp instincts, incredibly high standards, and she's genuinely fun to work with.

Jirka Helmich

CPO @ Stealth Startup, ex-CPO @ Mews

THE PROCESS

Working together

Working together

Working together

1. Discovery call

Tell me what you're working on, what's getting in the way, or what you'd like to build.


We'll talk through what you need, how I could help, and what working together might look like. No prep needed.

1. Discovery call

Tell me what you're working on, what's getting in the way, or what you'd like to build.


We'll talk through what you need, how I could help, and what working together might look like. No prep needed.

2. One scope, one price

We agree on what needs to change, what I'll deliver, how long it'll take, and what it'll cost. If anything changes along the way, we discuss it first. No surprise invoices.

2. One scope, one price

We agree on what needs to change, what I'll deliver, how long it'll take, and what it'll cost. If anything changes along the way, we discuss it first. No surprise invoices.

3. Working with your team

I work alongside your people, not from the sidelines. I keep you in the loop, involve you in the decisions, and make sure we're solving the problem, not adding more meetings.



3. Working with your team

I work alongside your people, not from the sidelines. I keep you in the loop, involve you in the decisions, and make sure we're solving the problem, not adding more meetings.



4. A proper handover

You won't need to keep me around just to understand what we've built. I leave your team with clear processes, documentation, and next steps so you or your team can take it from there.


4. A proper handover

You won't need to keep me around just to understand what we've built. I leave your team with clear processes, documentation, and next steps so you or your team can take it from there.


Need a bigger team?

Some projects need more than one pair of hands. That's where ANY LABS comes in, the creative studio I co-founded. We bring strategy, brand and design together, and I stay involved from the first conversation through delivery.

Brands, websites, campaigns, events or products.

Meet ANY LABS

Need a bigger team?

Some projects need more than one pair of hands. That's where ANY LABS comes in, the creative studio I co-founded. We bring strategy, brand and design together, and I stay involved from the first conversation through delivery.

Brands, websites, campaigns, events or products.

Meet ANY LABS

Anna Kožuch giving a keynote on stage at the ELC conference

KEYNOTE · ELC CONFERENCE

Anna Kožuch giving a keynote on stage at the ELC conference

KEYNOTE · ELC CONFERENCE

ABOUT

Anna Kožuch hugging her dog Samko outdoors

SAMKO, HEAD OF MORALE 🐾

Anna Kožuch hugging her dog Samko outdoors

SAMKO, HEAD OF MORALE 🐾

Hi, I’m Anna. 👋

Hi, I’m Anna. 👋

Hi, I’m Anna. 👋

I’ve spent most of my career in tech startups as the person handed whatever nobody else owned. That’s how I learned how the pieces connect, and why I work this way now. Hand me something brand new or something that’s broken, and I’m happy.

You can brief me in English or Czech, or test my very limited Spanish.

I bring a lot of energy, strong opinions and a healthy dislike of things that don’t need to be complicated.

Operator

many hats, one invoice

Hands-on

I’ll be in your Slack,

not just your inbox

Prague

working with teams

around the world

CONTACT

Prague · CET/CEST

Let’s untangle it together

Let’s untangle it together

Let’s untangle it together

Twenty minutes, free, no deck required.

Book a call

Email me

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